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A New Yellow Pages for NY Local Service Pages
Ambassador Media Group LLC (Ambassador Publications) company produced yellow pages directories for the Brooklyn, Bronx, Manhattan, Nassau, Queens, Staten Island and southern Westchester County markets...
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Local Service Pages Staten Island Book Goes Interactive
Local Service Pages, a new publisher in NY who launched a Bronx book in the fall of 2012 is extending the usage of the print books with their Staten Island Book. They are the first directory publisher...
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Small Business Directory Advertisers Continue Shift To Digital
The trend of print directory ad dollars shifting to digital continues, according to findings from BIA/Kelsey’s Local Commerce Monitor (LCM 18) upcoming look at SMBs who use directories for advertising...
View ArticleSMBs Drastically Differ In Number of Media Used for Advertising
The Local Search Association recently reported that that small businesses on average use more than seven marketing channels. Our current 2015 Local Commerce Monitor ™ (LCM) Wave 19 also shows that for...
View ArticleWhat Do SMBs Want from Sales?
Deliver on Promises It’s not surprising that the top characteristic SMBs said they want from their local sales person is that they deliver on what they promise. While sales is not fulfillment, when...
View ArticleSMB Data Point of the Week: TV/Cable Advertisers are in Growth Mode
SMBs who advertise on TV/Cable have a unique profile. In our current Local Commerce Monitor survey of SMBs (Q3/2015), we find that not only are Cable/TV SMBs larger in size (average of 31 full time...
View ArticleSMB Data Point of the Week: Video As Popular with SMBs as Consumers?
Recently AdWeek along with Orchestrate released an infographic that declared 2015 the year of video. According to the infographic, 46 percent of viewers take action after watching a video, 96 percent...
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More than 70% of Franchises Work with Small Ad or Marketing Agencies
In the second year of examining franchises in BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 19 survey of small and medium-sized businesses, franchises are increasingly using small agencies for their...
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SMBs & Marketing Automation
One very simple way for small businesses to compete with the big players in their markets is with the help of marketing automation such as email and social media monitoring. Marketing automation...
View Article51% of SMBs Believe Analytics Are Critical
Only 45% of SMBs track analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce...
View ArticleSMBs Rate Email Easiest Most Effective Channel, SEO & Social The Least
According to our Local Commerce Monitor™ data the main driver of adoption of new technology for SMBs is cost and ease of use. Ascend2 and Research Partners in their recent State of Digital...
View ArticleOne-Employee SMBs Spend on Targeted Digital Ads
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM)...
View ArticleSMB Data Point of the Week: 60% of SMBs Who Use Direct Mail Use Managed...
In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage their digital advertising. 30% of...
View ArticleDigital Car Shoppers Engage with Traditional Local Media
Nielsen’s latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers....
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Small Business Week – State of Small Business Marketing
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA’s infographic reports 71...
View ArticleConsumer Micro Moments Trends and Best Practices for Businesses
The consumer’s path to purchase is changing. Technology, consumer preferences and, often, managerial decisions at major search companies can reshape industry strategy. BIA/Kelsey’s new report “Consumer...
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Women In Local Media – Nancy Shenker & SheBoom
Yesterday at BIA/Kelsey’s Engage pre-conference Women Leading In Local session sponsored by Advice Local, Nancy Shenker, media strategist and CEO of TheOnSwitch spoke about her new initiative,...
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The Changing Face of SMBs
The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting...
View ArticleSMBs and Analytics: Instagram Offers Three New Tools for SMBs
Instagram is being used by more small businesses. According to our Local Commerce Monitor ™ social media, especially newer channels like Instagram, are very appealing to small businesses. In our survey...
View ArticleDigital Car Shoppers Engage with Traditional Local Media
Nielsen’s latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers....
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